Opening
Adam Fishman (00:00:00): Onboarding is the only part of your product experience that a hundred percent of people are ever going to touch. Good luck getting a hundred percent feature adoption of anything else in your product, right? But onboarding is the thing that you have to go through in order to use the product. It's also the first opportunity that you have as a company to deliver on the promise that you made out in the marketplace....
The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.
Low-ego framing
Lenny (00:00:55): Adam Fishman was the first growth and marketing hire at Lyft...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Lenny (00:04:36): It's even more my pleasure. Thank you for being here. To set a little context for listeners that don't know too much about you yet, can you spend 45...
Accepts praise without shrinking from it or turning it into a performance.
Return warmth
Adam Fishman (00:12:54): Cool. Thank you. Yeah, and I do think...
Matches the guest's warmth and keeps the social temperature generous.
Ask with curiosity
Adam Fishman (00:05:58): Well, I'm pretty busy, but it is a bit of a...
Turns a moment that could become critique into a question about the guest's thinking.
Carry memory
influence, growth execution, customer knowledge and growth strategy. You mentioned earlier that people often come to you and they're like, "How do we find another Adam?" And your feedback is one, how do you...
Returns to something said earlier, proving the conversation has memory.