Opening
Austin Hay (00:00:00): From 2010 to 2020, we had the golden years of deterministic matching where it was very easy to run an ad and understand with precision who installed the app. Maybe you didn't know their name, but you actually would know their IDFA and you could tie that to their PII. You can't do that anymore. So, what that means is these ad networks are becoming more complex, sophisticated, and interesting, right at the same time that it's harder for marketers to really understand how they're spending money....
The segment is an original transcript moment first. The interpretation should stay attached to what the language actually does.
Low-ego framing
2b", "b2c"] word_count: 17113 --- Austin Hay (00:00:00): From 2010 to 2020, we had the golden years of deterministic matching where it was very easy to run an ad and understand with precision who...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Austin Hay (00:04:03): Lenny. Thank you so much for having me. Lenny (00:04:04): We are going to get super nerdy today and we're going to dive deep into...
Accepts praise without shrinking from it or turning it into a performance.
Carry memory
Lenny (00:36:32): Wonderful. Great, great. Yeah, that was perfect. Keep going. Austin Hay...
Returns to something said earlier, proving the conversation has memory.
Low-ego framing
of our Airbnb's, the first and third party tools. Airbnb at that size was, I don't know, maybe 800 people or so. And so it makes sense to have a function with product and engineering resources. A small...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Lenny (01:24:02): Amazing. Austin, thank you again so much for being here. Austin Hay (01:24:04): Thank you for having me, Lenny. It was a pleasure. Lenny...
Accepts praise without shrinking from it or turning it into a performance.