Ben Williams

How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

Source 0322022-11-0616,633 words

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Opening
Ben Williams (00:00:00): Being able to identify the various micro and macro loops, how they're all connected, being able to document them in a qualitative model to communicate a shared understanding of how you grow, it's really powerful. Augmenting that then with the quantitative side of things that helps guide quarter to quarter focus and ensure you can be intentional about where you're investing, that becomes a big enabler. You're never going to have a shortage of ideas in a high performing growth team....

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Low-ego framing
model to communicate a shared understanding of how you grow, it's really powerful. Augmenting that then with the quantitative side of things that helps guide quarter to quarter focus and ensure...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Ben Williams (00:04:47): Thank you very much, Lenny. Thanks first of all for inviting me. It's a pleasure to finally meet you. I've got to say that kind...

Accepts praise without shrinking from it or turning it into a performance.

Ask with curiosity
to be like, Cool, we learned so many things but nothing really got done. How do you think about the tension between, yeah, learnings we want to learn, but we also want to move metrics, grow the business and...

Turns a moment that could become critique into a question about the guest's thinking.

Low-ego framing
Ben Williams (00:16:20): Exactly. And then so now you...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Lenny (01:30:48): Became Semantic Ben. All right. Awesome. All right. Ben, thank you so much for being here and thanks for listening. Ben Williams (01:30:56): Thanks, Lenny. Take care. Lenny...

Accepts praise without shrinking from it or turning it into a performance.