Bob Baxley

35 years of product design wisdom from Apple, Disney, Pinterest, and beyond | Bob Baxley

Source 0362025-06-1222,176 words

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Opening
Bob Baxley (00:00:00): Almost everyone living in a modern economy now is going to have hundreds of interactions with a phone or with a computer. And unfortunately, a lot of those interactions are not going to be great. We have an obligation as product people to put that emotional energy back into people's lives. Lenny Rachitsky (00:00:14): You actually have a really unique perspective on just what is design....

The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.

Low-ego framing
uter. And unfortunately, a lot of those interactions are not going to be great. We have an obligation as product people to put that emotional energy back into people's lives. Lenny Rachitsky...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Lenny Rachitsky (00:04:31): Wow. Well, I really appreciate that. That means a lot coming from you. There's so much I want to talk about in our conversation. There's a story that I hear that you often...

Accepts praise without shrinking from it or turning it into a performance.

Return warmth
I think is one of the greatest resources we have for learning from one another. I appreciate all you're doing for the community and for helping us as a community make better software. Lenny Rachitsky...

Matches the guest's warmth and keeps the social temperature generous.

Ask with curiosity
the guy who was responsible for originating Keynote went to Steve and said, "How should we think about Keynote?" And Steve said, "I want you to keep three things in mind. One is it should be difficult to...

Turns a moment that could become critique into a question about the guest's thinking.

Low-ego framing
really where Pinterest was at the time. Again, all this is a decade ago, so I don't know what any of these companies are like today, but at least when I was there, Pinterest had posters in every conference...

Uses we/us, uncertainty, or learner framing instead of performing authority.