Opening
Lenny Rachitsky (00:00:00): You've noticed a significant shift in how SEO works with the rise of AI answers being integrated into search results. Eli Schwartz (00:00:06): Transparently, I thought this was going to be an apocalypse. Up until AI Overviews, whoever won on that long form piece of content would get that first click. But now that doesn't exist anymore. Lenny Rachitsky (00:00:15): What should people do to be successful in this new paradigm? Eli Schwartz (00:00:19): Think of SEO as a product....
The opener names the listener's problem first, then makes the guest useful to that problem.
Low-ego framing
Eli Schwartz (00:00:06): Transparently, I thought this was going to be an...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Christina Gilbert (00:58:13): Yes. Thank you for having me on, Lenny. Lenny Rachitsky (00:58:15): What is the latest with OneSchema? I know you now work with...
Accepts praise without shrinking from it or turning it into a performance.
Name the work
Eli Schwartz (01:53:29): You can find me on LinkedIn. So...
Names a concrete strength, artifact, or contribution instead of offering generic praise.
Accept praise cleanly
Eli Schwartz (01:54:42): Thanks for having me. Lenny Rachitsky (01:54:44): Bye,...
Accepts praise without shrinking from it or turning it into a performance.
Ending
Eli Schwartz (01:53:59): And that also underscores that it's not all about links. I believe for my own name and probably for you too, I outranked LinkedIn. And my book, so if you search Product-Led SEO, my own personal website, which does not have the best domain authority, it outranks Amazon. So that should right away disprove that it's all about links. That's all about SEO metrics. It's really all about the right fit. So be the right fit, and you'll show up where you're supposed to....
The ending reorients from guest intimacy to listener usefulness.