Opening
Ethan Evans (00:00:00): People think invention takes all this time, but you only need two hours once a month. The thing is, once you have one good idea, it often takes years to express that. Ethan Evans (00:00:09): So you had the idea to have a newsletter. I know some of the history of your newsletter. You've been working on the expression of that idea for years now. Jeff and Amazon had ideas like, "Let's have Prime shipping." Prime is still getting better and still being worked on. It's a 20 some year old idea....
The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.
Low-ego framing
Lenny (00:00:38): Today my guest is Ethan Evans. Ethan is a former vice president at Amazon,...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Ethan Evans (00:04:30): Lenny, thank you a ton for having me. I'm super excited to talk about some of the things we have teed up today and to help people....
Accepts praise without shrinking from it or turning it into a performance.
Return warmth
through the camera a little bit of I'm excited to be a part of this and I appreciate the opportunity. I often tell people the best way to prep for an interview might be a good night's sleep and a pot of...
Matches the guest's warmth and keeps the social temperature generous.
Low-ego framing
wrote this guest post from my newsletter sometime earlier this year. It is, I don't know if you know this, but it's currently the sixth most popular post of all time on my newsletter across 300 plus posts....
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Lenny (01:20:25): Amazing. Ethan, thank you so much for being here. Ethan Evans (01:20:29): Thank you, Lenny. And I got to say, you are very good at this....
Accepts praise without shrinking from it or turning it into a performance.