Jonathan Becker

Mastering paid growth | Jonathan Becker (Thrive Digital)

Source 1592023-05-0716,015 words

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Opening
Jonathan Becker (00:00:00): There's a lot of different ways that we are beginning to use AI to do more with less, basically. The effect ultimately that we've seen from a human capital point of view is displacement. We have more people now than we've ever had, but the nature of the work that they do is more strategic. It's more about modeling, validation, asking the right questions, being focused around creative levers....

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Accept praise cleanly
It's really interesting. Lenny (00:01:01): Jonathan Becker (00:04:48): Thank you. It's a pleasure to be here. Lenny (00:04:50): It's my pleasure. What we're going to be doing with this...

Accepts praise without shrinking from it or turning it into a performance.

Ask with curiosity
way of growing, especially as a startup. And so my question to you is just, how do you think about that element of it? And then even more specifically, what products do you find paid growth as a channel is right for...

Turns a moment that could become critique into a question about the guest's thinking.

Low-ego framing
Jonathan Becker (00:34:00): Yeah. I don't know if that's a great idea for consumers, by the way. But in the meantime, there's certain things that have just been...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Jonathan Becker (01:34:24): Sounds good. Lenny (01:34:25): Jonathan, thank you so much for being here. Jonathan Becker (01:34:27): Pleasure. Thanks, Lenny. Thanks for having me. Lenny...

Accepts praise without shrinking from it or turning it into a performance.

Ending
the contact form. Personally, I'm on LinkedIn under my name Jonathan Becker or Twitter, JZBecker. Then things that would be interesting from the audience, always looking for feedback in terms of whether people agree or disagree with thoughts and feelings that we have about what we do. Obviously always looking for amazing people ultimately to join our team at Thrive. If you're a practitioner of growth marketing or performance marketing and you're looking for a top place to spend some time, would love to talk to you....

The ending reorients from guest intimacy to listener usefulness.