Lauryn Isford

Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)

Source 1882023-02-1211,466 words

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Opening
Lauryn Isford (00:00:00): An activation rate that falls in a lower percentage range, maybe for most companies five to 15%, is better than one that falls in a higher percentage range because it means that there's likely much higher correlation with long-term retention and you're really working hard to get most of your users to reach a state that they're not reaching today....

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Accept praise cleanly
Lauryn Isford (00:03:28): Thank you. I'm so excited to be here. Lenny (00:03:31): We've chatted a bunch over Slacks, like all these different Slacks...

Accepts praise without shrinking from it or turning it into a performance.

Low-ego framing
be product-led, self-serve eventually, but until that day they're still like, I don't know, I think of Retool I think is very hands-on, handhold-y, front I think is like that. There's all these tools that...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Lenny (01:03:51): Amazing. Lauryn, thank you. Let's go drive some growth. Lauryn Isford (01:03:54): All right. Lenny (01:03:57): Thank you so much for...

Accepts praise without shrinking from it or turning it into a performance.

Ending
Lenny (01:03:15): Lauryn, this was amazing. I learned a ton. We got through everything I was hoping to get through which I did not expect. Two final questions, where can folks find you online if they want to reach out and learn more and to reach out to you, and then two, how can listeners be useful to you? Lauryn Isford (01:03:28): You all can find me on Twitter. I'm @laurynisford. I love hearing about how folks with all different kinds of cool products are thinking about growth....

The ending stays curious after the formal conversation is almost done.