Luc Levesque

Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)

Source 1912023-06-1516,079 words

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Source moments

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Opening

Luc Levesque (00:00:00): We talk about the 10X engineer and we don't really talk about the 10X growth advisor or 10X growth person, but the same dynamic applies. You could argue it applies even more because the right growth advisor can have literally company changing impact. Something I've experienced several times in hindsight when you're like, "Okay, here's the needle in the haystack." And then it's implemented and you can see hundreds of percentages, sometimes over a thousand percent lift when you get it right....

The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.

Low-ego framing

title: "Leveraging growth advisors, hiring well, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta, TripAdvisor)" date: "2023-06-15" type:...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly

Lenny (00:01:05): Luc Levesque (00:03:34): Thank you. Good to see you. Lenny (00:03:36): It's good to see you too. I want to start with a story that you shared once...

Accepts praise without shrinking from it or turning it into a performance.

Low-ego framing

continue to come back to and focus on and put a lot of emphasis on. I guess I don't know what the question is exactly, but is that just what you find in the work that you do with all the companies you work...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly

Lenny (01:19:40): Awesome. Luc, thank you again so much for being here. Luc Levesque (01:19:43): Thanks. It's great to chat. Lenny (01:19:45): Bye...

Accepts praise without shrinking from it or turning it into a performance.

Ending

Lenny (01:18:58): Excellent choices. You're making me very hungry. I'm going to go get some shawarma, buy me a cold plunge. Luc, this was amazing. We talked through everything I was hoping to talk through. Advisorships, SEO, hiring, building habits, cold plunges. Two final questions. Where can folks find you online if they want to reach out and learn more? And how can listeners be useful to you? Luc Levesque (01:19:18): You can find me online at luclevesque.com. So first name, last name.com....

The ending stays curious after the formal conversation is almost done.