Opening
Lulu Cheng Meservey (00:00:00): I often say to find your audience's cultural erogenous zones. So what it means is people have things that they either care about or don't, and you're not going to change that. So it's a huge lift to try to change someone's worldview or their passions. It's a light lift to take the thing you want to talk about and just shape it into, to fit into their worldview or their passions. There's not always a fit....
The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.
Low-ego framing
't recall seeing in my entire life, where you create a message and a story so powerful that someone who didn't care at all before suddenly makes that their passion. It's so much easier to take...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Lulu Cheng Meservey (00:04:39): Thank you Lenny. Great to be here. Lenny (00:04:41): I am really excited to chat all things comms and PR. I've never met a...
Accepts praise without shrinking from it or turning it into a performance.
Low-ego framing
We're talking about coming up with a cool phrase that'll spread of how to do that. I don't know what have you seen work for coming up with move fast and break things, how would a founder approach that? Lulu...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
02:55): We'll link to it in the show notes. Lulu Cheng Meservey (01:02:55): Thank you. Lenny (01:02:57): Lulu, thank you for being here and sharing your wisdom with us. Lulu Cheng Meservey...
Accepts praise without shrinking from it or turning it into a performance.
Ending
Lulu Cheng Meservey (01:02:13): People can find me at getflack.com, that's where I write down my ideas, hopefully more frequently in the future than in the past. But that's where they can find some of this stuff if they're interested. How can listeners be helpful to me is to give me feedback. I'm learning on the job. I don't think that there's anyone alive who's an expert in communicating in this crazy environment that we have now....
The ending makes gratitude concrete, which turns warmth into checkable behavior.