Opening
Matthew Dicks (00:00:00): Everyone loves the word storytelling in business. It's a huge buzzword. They love to think of themselves as storytellers, but when they come to me, they don't really want to be storytellers. Because to be a storyteller means you have to separate yourself from the herd, and in their mind, that risks them getting picked off, right? Getting picked off by some predator. But the alternative is you're in the herd, which means you're forgettable....
The segment is an original transcript moment first. The interpretation should stay attached to what the language actually does.
Low-ego framing
really can't remember anything that they said? Because that's what happens if we don't speak in story. Our minds are not designed to remember a pie chart or facts or statistics or platitudes or...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Lenny (01:42:25): I love it. What a beautiful way to end it. Matt, thank you so much for being here. Matthew Dicks (01:42:29): Thanks so much, Lenny. I really appreciate it. Lenny...
Accepts praise without shrinking from it or turning it into a performance.
Name the work
to have you on. The way I found out about you is a previous guest mentioned your book as a book that really transformed the way they think about storytelling and even marketing. And I completely agree....
Names a concrete strength, artifact, or contribution instead of offering generic praise.
Return warmth
Matthew Dicks (00:04:55): I'm thrilled to be here, and I appreciate what you had to say. I tried to make my book as actionable as possible. I think the only reason I'm successful in...
Matches the guest's warmth and keeps the social temperature generous.
Carry memory
Matthew Dicks (00:34:00): True. Lenny (00:34:00): We'll leave that breadcrumb but I love that point. Okay,...
Returns to something said earlier, proving the conversation has memory.