Melanie Perkins

The woman behind Canva shares how she built a $42B company from nothing | Melanie Perkins

Source 2112025-11-0213,718 words

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Opening
Lenny Rachitsky (00:00:00): There's a very famous story about Canva. Early on, you pitched over a hundred investors and over a hundred investors said no to you. Melanie Perkins (00:00:06): It was really clear in my mind that it was the future and I thought the investors were wrong, frankly. But investors also gave really helpful feedback and feedback. Often in the form of rejection, they would say, "Oh, your market's not big enough," and I would say, "It's going to be huge....

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Low-ego framing
really clear in my mind that it was the future and I thought the investors were wrong, frankly. But investors also gave really helpful feedback and feedback. Often in the form of rejection, they...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Melanie Perkins (00:04:53): Thank you so much for having me. I'm excited to be here. Lenny Rachitsky (00:04:55): I'm even more excited. It's such an...

Accepts praise without shrinking from it or turning it into a performance.

Ask with curiosity
Lenny Rachitsky (00:48:24): How do you think about products you're going to expand to, I know there's trade secrets here. You don't want to tell everyone where you're...

Turns a moment that could become critique into a question about the guest's thinking.

Carry memory
Lenny Rachitsky (00:35:47): I want to come back to that. That's a whole really cool process. Do you have with closing the loop with customers, but something else I want to...

Returns to something said earlier, proving the conversation has memory.

Accept praise cleanly
Lenny Rachitsky (01:05:34): Okay. Melanie, thank you so much for being here. Melanie Perkins (01:05:38): Thank you so much, Lenny, for having me and your great...

Accepts praise without shrinking from it or turning it into a performance.