Opening
Sriram Krishnan (00:00:00): I hate Jobs-to-be-Done, I think it is a terrible framework, I think no successful company has ever been built on top of JTBD and if you pick JTBD, you're probably doomed and I'll give you an example. When you sign up for Instagram right now, when you sign up for Facebook for many, many years, Facebook knew that it needed to get you to 10 friends in 14 days. If you got your 10 friends in 14 days, you were probably going to use Facebook....
The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.
Low-ego framing
title: "Hot takes and techno-optimism from tech’s top power couple | Sriram and Aarthi" date: "2023-03-12" type: "podcast" guest: "Sriram and Aarthi" channel: "Lenny's Podcast"...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Aarthi Ramamurthy (00:04:20): Thank you. Thanks so much for having us, Lenny. This is a bucket list thing because we are on Lenny's Podcast. Sriram...
Accepts praise without shrinking from it or turning it into a performance.
Return warmth
. Yeah, let's not screw this up. Lenny (00:04:39): You guys are hilarious. I appreciate it and feel very flattered. You two are the first duo on this podcast and I couldn't think of a better two people to...
Matches the guest's warmth and keeps the social temperature generous.
Ask with curiosity
Sriram Krishnan (01:20:25): I think everything Aarthi said, I don't have much to add. I'll just say if...
Turns a moment that could become critique into a question about the guest's thinking.
Low-ego framing
Lenny (00:05:00): So I don't know if you remember this, I was thinking about this story, back when you were doing the Good Time Show, you invited me on...
Uses we/us, uncertainty, or learner framing instead of performing authority.