Tanguy Crusson

Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)

Source 2812024-06-1621,474 words

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Opening
Tanguy Crusson (00:00:00): Been in the product management team at Atlassian for roughly 10 years now. I worked on HipChat and Stride, and more recently I started Jira Product Discovery. Lenny Rachitsky (00:00:09): Why is it so hard to start new products, go zero to one within large companies? Tanguy Crusson (00:00:13): The company has a tendency to over-invest. Startups have the benefit of starving, and so you need to create scarcity....

The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.

Low-ego framing
Startups have the benefit of starving, and so you need to create scarcity. What we try to do is remind everyone things are going to fail, let's not drag the rest of the company into it. Lenny...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Tanguy Crusson (00:02:21): Thank you very much for welcoming me here, Lenny. I'm actually super proud to be on this podcast. I've been a huge fan....

Accepts praise without shrinking from it or turning it into a performance.

Low-ego framing
tlassian, you've been there for over 10 years at this point, and Atlassian has, I don't know, over a dozen different product lines at this point, something like that. I know a lot of people come to you asking...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Lenny Rachitsky (01:53:20): Amazing. Tanguy, thank you so much for being here. Tanguy Crusson (01:53:24): Thank you, Lenny. Honestly, it's been amazing and I hope some...

Accepts praise without shrinking from it or turning it into a performance.

Ending
know how to ... You don't need to know how to pronounce my name. You just need to know how to write it. I'm not super active on social media to be honest....

The ending reorients from guest intimacy to listener usefulness.