Opening
Lenny Rachitsky (00:00:00): Is performance marketing just something every company should be doing? Timothy Davis (00:00:02): Hot take, paid is for everyone. If you look at the way each platform is doing, Google, you have to scroll pretty far down to get to an organic listing. Meta, it's almost a pay for play now. Lenny Rachitsky (00:00:13): When you take over for an agency at a company, you crush their performance within a month. I'm curious to what you find they are doing wrong?...
The segment is an original transcript moment first. The interpretation should stay attached to what the language actually does.
Low-ego framing
Lenny Rachitsky (00:00:45): Today, my guest is Timothy Davis. Timothy has...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Lenny Rachitsky (00:03:46): Christina Gilbert (00:05:07): Yes. Thank you for having me on, Lenny. Lenny Rachitsky (00:05:09): What is the latest with OneSchema? I know you now work with...
Accepts praise without shrinking from it or turning it into a performance.
Return warmth
Lenny Rachitsky (01:25:50): Amazing. That's grea...
Matches the guest's warmth and keeps the social temperature generous.
Low-ego framing
Timothy Davis (00:26:34): When you say emerging channels, my brain kind of goes to...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Timothy Davis (01:41:36): Of course. Appreciate the time. Lenny...
Accepts praise without shrinking from it or turning it into a performance.