Yuriy Timen

How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)

Source 2992022-09-0111,154 words

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Opening
Yuriy Timen (00:00:00): The only thing that's worse than a channel or a tactic that you tried not working. The only thing that's worse now is when you didn't give it the appropriate shot, right? And you prematurely were erroneously concluded that it doesn't work and it's remarkable how often you find that to be the case when I talk to companies, "Oh, YouTube, we tried it. It doesn't work." I'm like, "Okay, can I see what you've tried?...

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Low-ego framing
is when you didn't give it the appropriate shot, right? And you prematurely were erroneously concluded that it doesn't work and it's remarkable how often you find that to be the case when I talk...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
really valuable and very challenging question to try to summarize quickly so thank you. One more quick question along these lines. So you talked about these three broad ways companies grow. Oftentimes a...

Accepts praise without shrinking from it or turning it into a performance.

Ask with curiosity
Yuriy Timen (00:24:38): Well, I think in the short...

Turns a moment that could become critique into a question about the guest's thinking.

Low-ego framing
of you that it feels like have worked with the most companies as advisors. I don't know if there's some kind of contest y'all have or anything, but do you think about that at all? Is there anyone else out...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Lenny (01:07:27): Amazing. You are awesome. Thank you so much for making the time to do this. I learned a ton. I can't wait to get this episode out. There's just so much...

Accepts praise without shrinking from it or turning it into a performance.